Verve Organises Grand Finale of Africa’s Biggest Fitness Event

In an effort to continue to blaze the trail and inspire Nigerians to live a lifestyle of fitness and wellness, one of Africa’s leading payment technology and card brand – Verve, recently organised the grand finale of Africa’s biggest fitness event at Landmark Events Center, to meet the lifestyle aspirations of its customers.

Introduced in 2017, the VerveLife fitness event which is held annually has grown into a thriving platform, attracting thousands of fitness enthusiasts from Nigeria and beyond.

According to the firm, the event is held to stimulate Nigerians with the need to keep a healthy lifestyle through fun and engaging activities.

Cherry Eromosele, Group Executive Vice President, Marketing and Communications at Interswitch Group, while speaking on the Verve Life fitness event grand finale, said that the Verve Life initiative is a testament to the brand’s long-term commitment to fitness, wellness, and healthy living.

“We have run the VerveLife Fitness event for the past 5 years with this being the fifth edition. Each edition has been an improvement of the previous one. The events have grown bigger and better each passing year, evolving from one event in Lagos to several events across the country.

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“This year, we had nine satellite events across Nigeria and debuted in Nairobi. Today, we are all here to witness the biggest VerveLife Fitness event yet. Just like we keep innovating on the payment solutions we provide, we will keep improving on the VerveLife events.

“Sustaining the event this long confirms Verve’s commitment to supporting the healthy lifestyle habits of its cardholders while also providing innovative payment solutions to our cardholders and Nigerians in general.”

This year’s grand finale featured some of Africa’s biggest musical acts, Niniola, Crayon, and the dance queen, Kaffy, alongside other Nigerian celebrity fitness experts such as Kemen, Isoken Uwaifo, Ihuoma Nwigwe, Enoyong, and Trebla.

Kenyan fitness coach, Alvin Lee, and South African favorite, Queen Fitness, among others, were also in attendance to thrill fitness enthusiasts with invigorating exercises, alongside the music performances by Alternate Sound.

Apart from invigorating warm-up routines, and exciting workout sessions led by fitness experts, exciting gifts were also handed out.

Attendees who paid with their Verve cards were able to buy fitness apparel, healthy meal options, and snacks were also made available at discounted prices.